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So what gives? Why is Nintendo keeping its biggest franchise in mothballs, even when things like the Super Mario Bros. Games like Super Mario Odyssey 2 or Mario Kart 9 have been rumored for a while now, but there hasn’t been any evidence that any such titles are even in development. There just hasn’t been a ton of movement on the Mario front for a while now, despite the fact that now seems like the best time to release a new adventure. It’s been three years since the underwhelming Paper Mario: The Origami King, and two years since the even-more-underwhelming Mario Golf: Super Rush. Mario Kart Tour also released in 2019, serving as a mobile complement to a game ( Mario Kart 8) that was released almost ten years ago. They could take a flyer on 2019’s Super Mario Maker 2, but its hit-or-miss user-generated content can make it feel like a very un-Mario experience at times, and that game was unceremoniously abandoned less than a year after its release. …Except that when said few go to experience the latest and greatest in Mario, they’ll find that no such game exists: The newest mainline Mario game ( Super Mario Odyssey) released back in 2017, an eternity in gaming (and in real life as well, given how long ago 2017 feels like thanks to the pandemic).

The film represents a big opportunity for Nintendo, not only to wash away the bad taste of the original live-action film featuring the brothers in 1993 (which I contend wasn’t that bad…but wasn’t that good either), but to introduce their characters to an audience outside of gaming, and perhaps entice a few of them to try a Mario game to see what they’ve been missing. The Mario brand is one of the most recognizable (and lucrative) in the world, and while its popularity was built on several decades of video games, the franchise really seems to be having a moment in 2023 with the upcoming release of the Super Mario Bros.

When we discussed the proper time to buy the next iteration in a game series, we did so with the implicit assumption that there was, in fact, a next iteration to buy.

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